Clean Ingredients:

In beauty, the terms ‘clean’, ‘natural’, ‘green’ and ‘hypoallergenic’ are not yet defined by an international regulating body. Left open to interpretation, these terms can easily be misused. 

To Herlum, ‘clean beauty’ means safe products. We hold ourselves to this high standard by using ingredients and packaging that never cause harm to people, animals or the environment. All of the products in our collection are made with safe, effective ingredients of the purest quality. 



We operate in a way which is socially, ethically and environmentally conscious. Our upcycled ingredients, from murumuru butter for hydration to floral waste from the perfume-making process, support community-based natural resource management solutions. 

All of our products are made in Britain, under the rules of the EU Scientific Committee, the strictest organisation of its kind in the world.