Our Philosophy

Herlum is an independent, sustainable British beauty brand inspired by Brazilian nature. Founded on the belief that simplicity makes for a better world, every product in our concise collection is made with the fewest possible ingredients, using socially, ethically and environmentally conscious processes. 

With thoughtfully created scents, pleasing textures and effective formulas, Herlum is a daily wellbeing ritual, for everybody. We work with leading suppliers around the world to source safe, effective, high-quality ingredients, supporting local communities and making a positive environmental impact in the process. 

We use natural, safe and upcycled ingredients in our formulas, repurposing floral waste from the perfume-making process. We never use fillers, palm oil or harsh chemicals, and all of our products are made in Britain. 

At Herlum, we believe sustainability means existing in the present without compromising our future. We use recycled and recyclable materials, opting for low-impact processes, offsetting our carbon emissions and supporting the rural producers and micro-entrepreneurs from whom we source our ingredients. 

The name, ‘Herlum’, comes from the phonetic Portuguese pronunciation of the word ‘heirloom’ – a reference to the craftsmanship, timelessness and understated luxury which makes Herlum products so special.