Our story

Because we believe simplicity makes for a better world.

About us

Herlum is a clean, uncomplicated beauty brand founded on the belief that there is beauty in simplicity. Every product in our concise collection is made with the fewest possible ingredients, using socially, ethically and environmentally conscious processes. 

With thoughtfully created scents, pleasing textures and effective formulas, Herlum is a daily wellbeing ritual, for everybody. We work with leading suppliers around the world to source safe, effective, high-quality ingredients, supporting local communities and making a positive environmental impact in the process. 

We use natural, non-toxic and upcycled ingredients in our formulas, repurposing floral waste from the perfume-making process. We never use fillers, palm oil or harsh chemicals, and all of our products are made in Britain. 

At Herlum, we believe sustainability means existing in the present without compromising our future. We use recycled and recyclable materials as far as possible, opting for low-impact processes, offsetting our carbon emissions and supporting the rural producers and micro-entrepreneurs from whom we source our ingredients.