Founder Story

“Herlum is a British brand inspired by Brazilian nature. I spent my childhood in a tropical country and some of the best memories of my life involve the natural world. One of my favourite things to do was pick the berries from the jaboticaba and tamarind trees in my family’s garden, and being outdoors in nature left me with a deeply rooted respect for our planet and our local communities. 


After working in the international beauty industry for over a decade, I wanted to create a brand that captured my upbringing in Brazil and that enhanced the feeling of wellness whilst respecting the planet. So I immersed myself in the art of scent-making.


With a leading laboratory in England, we sourced the finest natural and sustainably sourced ingredients to create beautiful scents and formulas for the Herlum brand.”


- Isadora Belfort, Herlum's Founder