Our Responsible Practices:
At Herlum, sustainability means existing in the present without compromising our future.
We follow the principle of the circular economy: all of the materials and components in our products are designed to be reinvented again and again.
ETHICALLY-SOURCED INGREDIENTS: We work with the leading provider of 100% natural and pure ingredients ethically sourced from the Amazon rainforest. Known and valued worldwide as a reference for sustainable development, our trusted supplier works closely with local communities, promoting alternative sources of income that have improved the lives of more than 2,500 families, while also preserving natural resources.
SUSTAINABLE MURUMURU BUTTER: Rich in lauric acid and highly moisturising for the skin, the butter is extracted from the nuts from the Murumuru tree throughout the Brazilian Amazon region, where they are collected and harvested by local communities. Using Murumuru nuts as a source of income saves these areas from deforestation, and creates a positive economic and environmental impact.
REGENERATIVE BISABOLOL: Proven to be an effective antibacterial natural product, bisabolol is obtained from the fractional distillation of the essential oil derived from a native Brazilian tree called Candeia. It has a socially and environmentally positive impact, generating income for rural producers and helping to recover degraded forests.
CARBON BALANCED BY THE WORLD LAND TRUST: We offset the amount of CO2 used to make our candles’ packaging by protecting tropical forests through the World Land Trust, a UK registered charity which has as their patron Sir David Attenborough.
MINIMAL, ENVIRONMENTALLY FRIENDLY PACKAGING: Rather than use silk-screening, our simple designs are finished with adhesive labels. This preserves the value of our plastic and glass containers, allowing them to be easily reused and recycled. Our candles’ paper materials are fully recyclable, FSC certified, and their printing process uses vegetable-based inks.