PRESS



'Herlum's Hand Wash and Lotion are perfect for giving a special touch to an everyday gesture such as washing and moisturising hands.'

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'We spoke with Isadora Belfort of Herlum to hear her story behind starting a clean beauty brand and her commitment to ethical production.'

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‘Herlum is the one-of-a-kind fledgling brand set to fuel a big shift in beauty.’


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Interview with Herlum Founder Isadora Belfort for Vogue Italy September Issue about New Beginnings.

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'The Herlum Hand Wash recovers already used petals, applies an enzymatic process and removes more odours from them.' - Print issue of S Moda, El Pais


‘The brand doesn't just look chic and smell divine, it also has the environment front of mind.' 

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'Must-have products to welcome in the autumn.'


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'What I LOVE about this soap is that it uses few and only sustainably sourced ingredients, plus the fragrance is made with floral waste repurposed from the perfume-making process.'

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'Brand to watch. Herlum offers a range of vegan body care and fragrance products that are manufactured locally in the UK.'

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'Herlum is an embodiment of everything a wellness brand needs to be in our current climate: “a collection of safe, effective and sustainable solutions with beautiful unisex scents.”'

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'Herlum’s Comfortable Silence candle blends sandalwood and black pepper. Light it at the end of a long day for maximum relaxation.'

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'Liberty Loves: Buying Director Sarah Coonan shares the latest innovations and lauded launches to hit our Beauty Hall floor.'


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'Herlum make natural products inspired by founder Isadora Belfort’s childhood in Latin America. The scents use repurposed floral waste from the perfume-making process, and fully recycled packaging that will elevate any domestic sink.'

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'Silences will be tons more comfortable with this burning in the backdrop. This is suitably genderless and fits a range of occasions. Burn for 40 hours and enjoy the peace.'

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'"Falling in love with nature is the only way we can deeply understand, protect and care for the natural world'. That resonated with us, and was something we picked up on instantaneously from Herlum.'

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